Food Label Lies: What’s Worth Paying More For?

April 9, 2025

Navigating food labels can be tricky—many products boast enticing claims that sound healthy but aren’t always what they seem. Don’t fall for marketing schemes that make you pay more for products that aren’t actually good for you. In this guide, we’ll break down what’s worth the extra cost and what to skip when shopping for better, healthier choices.

1) "Organic" – What It Really Means & What It Doesn't

What it Guarantees:

  • No synthetic pesticides, herbicides (like glyphosate), or chemical fertilizers
  • No artificial preservatives, colors, or flavors in processed foods
  • No genetically modified organisms (GMOs)
  • Organic meat: No antibiotics, synthetic hormones, or GMOs in feed
  • Every certified organic operation is inspected at least once a year. USDA-accredited certifying inspectors check fields, facilities, inputs, storage areas, records, and sometimes soil.

Misconceptions & Pitfalls:

  • Organic packaged food doesn't mean nutrient-dense or healthy; Organic junk food exists!
  • "Made with organic ingredients" = Only 70% organic ingredients required
  • Organic doesn't mean pesticide-free — it just means synthetic pesticides and herbicides are restricted.
    ➤ Some natural or approved pesticides (like copper sulfate or pyrethrin) are still allowed and can be harmful in large quantities.
    ➤ Residue levels tend to be lower than conventional, but washing is still important.
  • Washing pitfalls: don't wash produce with unfiltered water or with expensive produce wash solutions
    • The most effective washing method to remove herbicides and pesticides is to soak in a bowl with CLEAN, FILTERED water + 1 tsp. baking soda for 5+ minutes.
    • Save your money on the expensive produce wash solutions, as the baking soda soak is just as if not more effective!

Final Verdict on Organic:

  • Given the recent compelling evidence coming to light on the negative health consequences of pesticides and herbicides sprayed on non-organic crops, I encourage you to buy organic grains, fruits, veggies and meats.

>> MUST-READ ARTICLE ON EVIDENCE BASED RISKS OF NON-ORGANIC FOODS <<  

  • Research studies find organic foods have more nutrients and phytochemicals than their non-organic counterparts (6). A lack of nutrients and phytochemicals is a root cause of most health issues.
  • Buy the "Dirty Dozen" organic - these fruits & veggies contain the greatest amounts of harmful pesticides.
    • Includes: strawberries, spinach, kale, apples, etc.
    • Google the full list; It changes yearly.
  • To save money, it's probably not a big deal if you buy non-organic versions of the "clean 15" - the fruits and veggies that typically have the lowest pesticide residue.
    • Includes: avocado, onion, asparagus, watermelon, carrots, etc.
    • Google the full list; It changes yearly.

2) "Grass-Fed" vs. "Grass-Finished" vs. "100% Grass-Fed"

What it means:

  • Compared to conventional grain-fed cow, "Grass-fed & finished" or "100% grass-fed" has the following advantages (7, 8)
    • No grain finishing
    • Better omega-3/6 ratio
    • Higher CLA
    • More nutrient density
    • Shown to have more favorable impacts on human metabolism

Traps to avoid:

  • "Grass-fed" alone doesn’t mean exclusively grass-fed—cattle may have been grain-finished
    • No regulation on "grass-fed" labeling—some grain-fed cows spend part of their life on pasture
    • Grass fed alone is probably not worth buying! "Go big" on 100% grass-fed or "Go home" (Might be better off saving your money and going conventional?)

3) "Free-Range" vs. "Pasture-Raised" – What’s Best for Eggs & Poultry?

What the labels mean:

  • Cage-free: sounds good but only means no battery cages—birds are often crammed indoors.
    • Probably not worth spending money on
  • Free-range: Birds have “access” to the outdoors, but this could be a small door to a tiny dirt lot
    • Probably not worth spending money on
  • Pasture-raised: More space per bird, more natural foraging (bugs, grass), better omega-3 profile
    • Buy this!
  • Look for Certified Humane or Animal Welfare Approved for higher standards

4) "No Antibiotics" & "No Hormones" on Poultry, Beef, Pork

What it guarantees:

  • "No antibiotics" = No routine use of antibiotics, reducing antibiotic resistance risk
  • "No added hormones" on beef/pork = No synthetic hormones like rBST, which can affect human hormones

Marketing trap:

  • "No hormones added" on poultry is meaningless – It’s already illegal to give poultry hormones in the U.S.!
  • Some loopholes: "Raised without antibiotics" is not as good as "Never had antibiotics" (could mean only in later life stages)

5) “Wild-Caught” & Fish Labels – What Matters for Omegas, Mercury & Microplastics?

What It Usually Means:

  • Wild-caught fish generally offer a better omega-3 profile, more nutrients, and lower inflammatory compounds compared to most farm-raised fish.
  • Most farmed fish are fed inflammatory grain-based diets, contain PCBs and other endocrine-disrupting chemicals, are less nutrient-dense than their wild counterparts
    • However: Not all farmed fish are created equal. Some companies are moving toward cleaner feed, better water quality, and ethical aquaculture practices.
    • If you’ve found a farmed fish source you trust — let’s hear it! I’m actively researching this space and would love to compare notes. Comment on this IG post on my page
  • But here’s the CATCH with wild-caught fish (pun intended)…
    • With increasing ocean pollution, many wild fish (especially larger species) carry concerning levels of mercury and microplastics.

What's the Solution?

  • Go Small, Stay Safe:
    • Smaller fish like sardines, anchovies, and wild shrimp are typically much lower in mercury and plastics due to their short lifespans and position low on the food chain. They offer a good amount of omega 3s.
  • When Eating Larger Fish (Like Salmon or Tuna):
    • Alaskan > Atlantic or Pacific – Alaskan waters are cleaner and more tightly regulated.
    • Limit tuna to ≤ 4–5x/month to keep mercury intake low.
    • Choose “Safe Catch” tuna – They test every batch for mercury and only sell low-mercury tuna.
  • Pair your fish with veggies, or an egg or 1 brazil nut (especially green veggies like spinach, asparagus, or broccoli). Why?
    • Minerals like selenium, calcium, iron, and zinc can reduce mercury absorption.
      • 1 Brazil nut has almost an entire day's worth of selenium!
      • Selenium protects against mercury
    • Fibers in these veggies may bind to microplastics or heavy metals and help escort them out of your body.

6) "All Natural" – The Most Meaningless Label?

What it doesn't mean:

  • No regulation or verification required
  • Can still contain preservatives, GMOs, artificial flavors/colors, pesticides
  • Often slapped on ultra-processed foods to create a false sense of health

What actually matters:

  • Read ingredient lists instead of trusting vague claims

7) "Gluten-Free" – Good for Some, MIGHT Be Marketing Trap for Others

Who benefits?

  • Celiac disease, NCGS (non-celiac gluten sensitivity), certain individuals with certain health conditions (ex: autoimmune conditions)

Marketing trap:

  • Many gluten-free products are ultra-processed and full of inflammatory oils, sugar, and additives
  • "Certified gluten-free" = Safe for celiacs (under 20 ppm gluten), but "gluten-free" alone isn’t well-regulated

What to look for instead:

  • Naturally gluten-free whole foods (quinoa, sweet potatoes, greens) instead of GF processed junk

8) "Vegan" – A Health Halo or Processed Food Trap?

What’s good about it?

  • No dairy (helpful for those with dairy intolerance or allergy)
  • Often encourages more plant-based, fiber-rich foods

Common pitfalls:

  • Highly processed – Vegan doesn’t mean unprocessed (Oreos are vegan!)
  • High in seed oils & fake meats – Many are full of inflammatory industrial seed oils, soy protein isolates, and additives that can throw the body off balance over time

Best way to do it:

  • Read the ingredients label to steer clear of common processed ingredients in vegan foods:
    • Hydrogenated oils (shortening), Carrageenan, Soy protein isolate, Canola oil, Sunflower oil, Modified food starch, Maltodextrin, etc.

9) "BPA-Free" – But What About BPS, Phthalates & PFAS?

What BPA-free means:

  • BPA (bisphenol A) removed from plastics due to endocrine-disrupting risks
  • Found in plastic containers, canned goods, receipts

Hidden dangers:

  • BPA replacements like BPS/BPF can be just as harmful
  • PFAS (forever chemicals) used in nonstick coatings, fast food wrappers, and even water-resistant clothing
  • Safer choices:  
    • Cast iron or stainless steel frying pans
    • Glass or stainless steel mugs
    • Avoid buying things in cans or plastic jars and opt for glass whenever possible. (Ex nut butters, oils, etc.)
    • Buy fresh over frozen fruits or veggies packaged in plastics; extreme temps (cold, and especially hot causes leaching of plastics into food.

>> MUST-READ ARTICLE ON EVIDENCE BASED RISKS OF PLASTICS <<  

Final Takeaways: How to Read Labels Like a Pro

  • Don't base decisions on the front of the package (marketing) – Always read the back:  ingredient list & 3rd party certifications:
    • "USDA Organic," "Pasture Raised", "100% Grass-fed", "Certified Humane," "Non-GMO Project Verified" hold more weight than "All Natural" "Cage-Free" "Free Range" "Grass Fed", etc.
  • The simpler, the better – Whole, unprocessed foods don’t need fancy labels
  • Avoid or reduce consumption of canned foods and frozen food in plastics when possible.  
    • BPA-free doesn't mean it doesn't have other toxins (BPS, BPF, phthalates, PFAs etc.)

Do you need help consolidating the overwhelming amount of health info into bite sized pieces that can transform your health?

> Schedule a complementary 15 minute consult with me HERE to see if we're a good fit to work together! <

>> MUST-READ ARTICLE: EVIDENCE BASED RISKS OF TOXINS & WHERE THEY ARE HIDDEN <<  

References:

  1. USDA Agricultural Marketing Service. Organic Certification. United States Department of Agriculture. https://www.ams.usda.gov/services/organic-certification. Published March 2022. Accessed April 10, 2025.
  2. USDA National Organic Program. Organic Standards. United States Department of Agriculture. https://www.ams.usda.gov/rules-regulations/organic. Accessed April 10, 2025.
  3. USDA National Organic Program. Labeling Organic Products. United States Department of Agriculture. https://www.ams.usda.gov/rules-regulations/organic/labeling. Updated August 2021. Accessed April 10, 2025.
  4. United States Environmental Protection Agency. What is a Pesticide?. https://www.epa.gov/minimum-risk-pesticides/what-pesticide. Accessed April 10, 2025.
  5. USDA National Organic Program. Organic Agriculture: Pesticides. United States Department of Agriculture. https://www.ams.usda.gov/rules-regulations/organic/national-list. Accessed April 10, 2025.
  6. Bhardwaj RL, Parashar A, Parewa HP, Vyas L. An Alarming Decline in the Nutritional Quality of Foods: The Biggest Challenge for Future Generations' Health. Foods. 2024;13(6):877. Published 2024 Mar 14. doi:10.3390/foods13060877
  7. Provenza FD, Kronberg SL, Gregorini P. Is Grassfed Meat and Dairy Better for Human and Environmental Health?. Front Nutr. 2019;6:26. Published 2019 Mar 19. doi:10.3389/fnut.2019.00026
  8. Spears M, Cooper G, Sather B, et al. Comparative Impact of Organic Grass-Fed and Conventional Cattle-Feeding Systems on Beef and Human Postprandial Metabolomics-A Randomized Clinical Trial. Metabolites. 2024;14(10):533. Published 2024 Oct 3. doi:10.3390/metabo14100533

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